Case Study: How We Enhanced Product, GTM, and Growth Strategies for Sculpted
In our collaborative project with Sculpted, a next-gen lifestyle app revolutionizing daily habits and self-improvement, our objective was to strategically enhance their product, go-to-market (GTM), and growth strategies. To achieve this, we undertook a comprehensive overhaul that included in-depth market research, product scoping, and the development of a detailed product requirements document. Additionally, we advised on creating an exclusive waitlist and fostering community building.
Comprehensive Market Research
Understanding the market is crucial for any product's success. Our first step was to conduct extensive market research and competitor analysis. We dived deep into user needs, industry trends, and market dynamics. Our research included evaluating user demographics, psychographics, and behaviors to create a holistic view of the target market.
We used surveys, focus groups, and one-on-one interviews to gather qualitative insights, ensuring we understood the pain points, motivations, and preferences of potential users. Additionally, we analyzed existing competitors, assessing their strengths, weaknesses, market positioning, and feature offerings. This competitive analysis helped us identify gaps in the market that Sculpted could fill.
From this research, we developed a detailed product requirements document that outlined essential features and functionalities. This document served as a blueprint to ensure the app’s features aligned with market demands and user expectations, positioning Sculpted as a leading player in the lifestyle and self-improvement app space.
Mapping the User Journey and Enhancing UX
To ensure a seamless and engaging user experience, we meticulously mapped out the user journey from the initial app onboarding to daily engagement. The onboarding process was designed to be intuitive and welcoming, with features like journal reminders, setting a personal compass, and establishing daily habits.
We designed the user interface to be user-friendly and aesthetically pleasing, allowing users to easily navigate features like training modules, time management tools, and task tracking functionalities. A well-structured dashboard provided users with a comprehensive view of their progress and goals.
To maintain high user engagement and satisfaction, we integrated feedback loops and real-time adjustments through the innovative SCULPTING Score. This feature provided users with personalized feedback on their progress, encouraging continuous improvement and sustained engagement with the app. Regular updates and enhancements based on user feedback ensured the app remained relevant and valuable to its users.
Internal Transformation and Operational Efficiency
Enhancing Sculpted's internal operations was a key aspect of our strategy. We introduced and implemented new tools and processes to streamline workflows, improve documentation, and foster better team collaboration. One significant change was the roll-out of Notion for project management. This tool significantly improved the organization of tasks, tracking of progress, and clarity of communication among team members.
Our approach to internal transformation wasn't just about implementing new tools; it also involved training the team on best practices and ensuring a smooth transition to these new systems. We conducted workshops and provided continuous support to ensure all team members were proficient and comfortable with the new processes.
Additionally, we developed a comprehensive outsourcing strategy for key resources. By identifying tasks that could be managed externally, we optimized operational efficiency and scalability. This strategy included partnering with specialized agencies and freelancers for tasks such as customer support, content creation, and development work. Outsourcing allowed Sculpted to focus on core activities while ensuring high-quality outputs from external partners.
Building Anticipation with a Waitlist
To generate early interest and foster a strong community for the SCULPTED App, we created an exclusive waitlist. This strategy involved leveraging targeted social media campaigns, influencer partnerships, and email marketing. By creating a sense of exclusivity and urgency, we built anticipation and excitement around the app’s launch.
Our social media campaigns were tailored to highlight the unique features and benefits of the SCULPTED App, engaging potential users through interactive content and regular updates about the app’s development. Collaborations with influencers helped us reach a broader audience and build credibility within the target market.
The waitlist strategy was highly successful, resulting in a 350-person waitlist and a highly engaged community eager for the app’s release. This strong foundation provided a solid platform for the app's launch and subsequent growth, ensuring a receptive and enthusiastic user base from day one.
Conclusion
Our partnership with Sculpted led to significant enhancements in their product, GTM, and growth strategies. Through detailed market research, user journey mapping, internal operational improvements, and effective community-building efforts, we positioned Sculpted for sustained success.
WANT TO FIND OUT MORE?
Read Our Case Study With SCULPTED
The SCULPTED App is a revolutionary self-development app, helping you become closer to the best version of yourself.
Key Contributions:
- Market Research & Product Scoping
- Waitlist & Community Building
- Internal Transformation
- GTM Strategy
- Outsourcing Strategy
Our market research for the SCULPTED App involved comprehensive user needs analysis through surveys and focus groups to identify target audience preferences and pain points. We conducted a thorough competitor analysis to understand strengths, weaknesses, and market positioning, alongside examining industry trends to ensure our offerings were innovative and relevant.
For product scoping, we identified key features such as the SCULPTING Score and community challenges, developing a detailed product requirements document. User journey mapping ensured a seamless experience, and beta testing feedback was integrated to refine the app’s usability and functionalities. This meticulous approach ensured the SCULPTED App met market demands effectively.
Waitlist Strategy:To generate early interest and foster a strong community for the SCULPTED App, we created an exclusive waitlist, leveraging targeted social media campaigns, influencer partnerships, and email marketing. This approach not only built anticipation but also engaged potential users through interactive content and updates about the app’s development. The strategy successfully resulted in a 350-person waitlist and a highly engaged community, eager for the app’s release, which provided a solid foundation for its launch and subsequent growth.
Aligning Your Actions with Your 3 Pillars Leads to a 30% Increase in Overall Life Satisfaction.
Consistent Tracking Leads to 80% More Goal Achievement.
Tracking Habits Leads to 42% More Adherence.
Discover how JennerBrandon played a crucial role in shaping the SCULPTED App by providing strategic guidance and support across various aspects, including market research, product scoping, waitlist creation, community building, internal transformation, GTM strategy, and outsourcing strategy.
Explore more at www.jennerbrandon.com.