We partnered with Sculpted to enhance their product, go-to-market (GTM), and growth strategies. Our approach was multi-faceted, involving detailed market research, product scoping, and the creation of a comprehensive product requirements document.
In our collaborative project with Sculpted, a next-gen lifestyle app revolutionizing daily habits and self-improvement, our objective was to strategically enhance their product, go-to-market (GTM), and growth strategies.
To achieve this, we undertook a comprehensive overhaul that included in-depth market research, product scoping, and the development of a detailed product requirements document. Additionally, we advised on creating an exclusive waitlist, fostering community building.
We conducted comprehensive market research and competitor analysis to understand user needs and industry trends. This included evaluating user demographics, psychographics, and behaviors. From this research, we developed a detailed product requirements document to ensure the app’s features aligned with market demands and user expectations.
To ensure a seamless user experience, we mapped out the user journey from app onboarding to daily engagement. The onboarding process includes journal reminders, setting a personal compass, and establishing daily habits.
Users can navigate easily through features like training, time management, and task tracking, supported by a well-structured dashboard.
By integrating feedback loops and real-time adjustments through the SCULPTING Score, we maintained high user engagement and satisfaction.
We introduced and implemented new tools and processes to elevate Sculpted's internal operations. Notably, we rolled out Notion for project management, which significantly streamlined workflows, improved documentation, and fostered better team collaboration.
This shift allowed teams to organize tasks more efficiently, track progress, and maintain clear communication.
Additionally, we developed a comprehensive outsourcing strategy for key resources. By identifying tasks that could be managed externally, we optimized operational efficiency and scalability. This strategy included partnering with specialized agencies and freelancers for tasks such as customer support, content creation, and development work.
This internal transformation wasn't just about implementing new tools; it involved training the team on best practices and ensuring a smooth transition to these new systems. We conducted workshops and provided continuous support to ensure all team members were proficient and comfortable with the new processes.
